{"id":70,"date":"2025-12-10T09:42:45","date_gmt":"2025-12-10T14:42:45","guid":{"rendered":"https:\/\/domevik.com\/?p=70"},"modified":"2025-12-10T09:48:13","modified_gmt":"2025-12-10T14:48:13","slug":"satoru-iwata-el-presidente-que-salvo-nintendo","status":"publish","type":"post","link":"https:\/\/domevik.com\/index.php\/2025\/12\/10\/satoru-iwata-el-presidente-que-salvo-nintendo\/","title":{"rendered":"Satoru Iwata; el presidente que salv\u00f3 Nintendo"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cEn mi tarjeta de negocios, soy un presidente.<br>En mi mente, soy un desarrollador.<br>Pero en mi coraz\u00f3n\u2026 soy un gamer.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>Uno de esos nombres que trascienden generaciones es <strong>Satoru Iwata<\/strong>: un programador brillante, un l\u00edder con visi\u00f3n humana y uno de los responsables de que Nintendo siga siendo hoy una de las compa\u00f1\u00edas m\u00e1s queridas e influyentes del mundo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQui\u00e9n fue Satoru Iwata?<\/strong><\/h2>\n\n\n\n<p>Antes de convertirse en presidente de Nintendo, Satoru Iwata ya era una leyenda silenciosa. Comenz\u00f3 como programador en HAL Laboratory, donde particip\u00f3 en la creaci\u00f3n de franquicias como <em>Kirby<\/em> y <em>EarthBound<\/em>. Su talento era tan excepcional que lleg\u00f3 a salvar proyectos completos reescribiendo c\u00f3digo \u00e9l mismo \u2014algo que muy pocos presidentes de compa\u00f1\u00edas podr\u00edan hacer.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"598\" height=\"356\" src=\"https:\/\/domevik.com\/wp-content\/uploads\/2025\/12\/oEggb8ERwNNyM3hf7u5wDexl55gBKIIP6ZOTSbKbryo.webp\" alt=\"\" class=\"wp-image-73\" srcset=\"https:\/\/domevik.com\/wp-content\/uploads\/2025\/12\/oEggb8ERwNNyM3hf7u5wDexl55gBKIIP6ZOTSbKbryo.webp 598w, https:\/\/domevik.com\/wp-content\/uploads\/2025\/12\/oEggb8ERwNNyM3hf7u5wDexl55gBKIIP6ZOTSbKbryo-300x179.webp 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/figure>\n\n\n\n<p>Iwata ten\u00eda una filosof\u00eda clara: <strong>los videojuegos deben ser algo que cualquiera pueda disfrutar<\/strong>. Con esa idea en mente, fue ascendiendo hasta convertirse en el primer presidente de Nintendo que no pertenec\u00eda a la familia fundadora.<\/p>\n\n\n\n<p>Su liderazgo combinaba t\u00e9cnica, creatividad y una profunda empat\u00eda por quienes trabajaban con \u00e9l.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La ca\u00edda de Nintendo: el tropiezo de la Wii U<\/strong><\/h2>\n\n\n\n<p>Despu\u00e9s del \u00e9xito monumental de la Wii y el Nintendo DS, el mundo pens\u00f3 que Nintendo estaba atravesando su mejor \u00e9poca. Y as\u00ed era\u2026 hasta que lleg\u00f3 <strong>la Wii U<\/strong>.<\/p>\n\n\n\n<p>La consola confundi\u00f3 al p\u00fablico desde la primera presentaci\u00f3n. Muchos ni siquiera entendieron si era una nueva consola o un accesorio de la Wii. A eso se sum\u00f3 un cat\u00e1logo inicial d\u00e9bil y un mensaje comercial difuso.<br>El resultado fue devastador:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ventas extremadamente bajas.<\/li>\n\n\n\n<li>P\u00e9rdidas econ\u00f3micas hist\u00f3ricas.<\/li>\n\n\n\n<li>Preocupaci\u00f3n entre inversionistas.<\/li>\n\n\n\n<li>Dudas globales sobre el futuro de Nintendo como fabricante de hardware.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"#conWiiUpuedo - Wii U - Abriendo Wii U, ceremonia oficial de prelanzamiento\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/kNo1ntMR6jg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Para la mayor\u00eda de empresas, una ca\u00edda as\u00ed supone un cambio dr\u00e1stico de estrategia o incluso un abandono del mercado. Pero Iwata no pensaba as\u00ed. \u00c9l jam\u00e1s abandonar\u00eda la esencia de Nintendo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Iwata, el l\u00edder que decidi\u00f3 no abandonar a su gente<\/strong><\/h2>\n\n\n\n<p>En momentos de crisis, la reacci\u00f3n m\u00e1s com\u00fan es buscar culpables o hacer recortes.<br>Iwata hizo exactamente lo contrario.<\/p>\n\n\n\n<p>Decidi\u00f3 <strong>reducir su propio salario en un 50%<\/strong> para evitar despidos dentro de la empresa.<br>Su razonamiento fue simple y profundamente humano:<br><em>\u201cLos empleados no rinden mejor si trabajan con miedo\u201d.<\/em><\/p>\n\n\n\n<p>Ese gesto, que para \u00e9l era natural, marc\u00f3 a toda la industria. Mostr\u00f3 que un verdadero l\u00edder no se esconde cuando las cosas se complican. Da la cara. Protege. Apuesta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El nacimiento de una revoluci\u00f3n: el proyecto que salvar\u00eda a Nintendo<\/strong><\/h2>\n\n\n\n<p>Mientras el mundo enterraba a la Wii U y algunos periodistas proclamaban \u201cel fin de Nintendo\u201d, Iwata ya estaba trabajando en el siguiente paso.<\/p>\n\n\n\n<p>Bajo su direcci\u00f3n empez\u00f3 a gestarse una idea arriesgada, distinta y totalmente Nintendo:<br><strong>crear una consola h\u00edbrida<\/strong>, algo que uniera la comodidad port\u00e1til con la potencia de una consola de sal\u00f3n.<\/p>\n\n\n\n<p>As\u00ed naci\u00f3 el proyecto que despu\u00e9s conocer\u00edamos como <strong>Nintendo Switch<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"829\" height=\"553\" src=\"https:\/\/domevik.com\/wp-content\/uploads\/2025\/12\/image-5.png\" alt=\"\" class=\"wp-image-74\" style=\"width:340px;height:auto\" srcset=\"https:\/\/domevik.com\/wp-content\/uploads\/2025\/12\/image-5.png 829w, https:\/\/domevik.com\/wp-content\/uploads\/2025\/12\/image-5-300x200.png 300w, https:\/\/domevik.com\/wp-content\/uploads\/2025\/12\/image-5-768x512.png 768w\" sizes=\"(max-width: 829px) 100vw, 829px\" \/><\/figure>\n\n\n\n<p>Aunque Iwata falleci\u00f3 en 2015 y no pudo ver el lanzamiento oficial, dej\u00f3 la visi\u00f3n, la estructura y el camino trazado. La compa\u00f1\u00eda sigui\u00f3 su plan, y cuando la Switch sali\u00f3 al mercado en 2017, el mundo entendi\u00f3 que Iwata hab\u00eda tenido raz\u00f3n todo el tiempo.<\/p>\n\n\n\n<p>La consola fue un \u00e9xito inmediato.<br>Nintendo volvi\u00f3 a lo m\u00e1s alto.<br>La industria cambi\u00f3 para siempre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Satoru Iwata: un \u00edcono eterno<\/strong><\/h2>\n\n\n\n<p>Lo que hace grande a Iwata no es solo que salv\u00f3 una empresa multimillonaria.<br>Lo que lo hace inolvidable es que lo logr\u00f3 sin traicionar sus principios ni abandonar a su gente.<\/p>\n\n\n\n<p>Ese coraz\u00f3n es el que nos dio experiencias inolvidables, consolas \u00fanicas y una visi\u00f3n que a\u00fan gu\u00eda a Nintendo hoy.<\/p>\n\n\n\n<p>Satoru Iwata no fue solo un presidente:<br>fue un so\u00f1ador, un innovador y un hombre que demostr\u00f3 que la industria del videojuego puede ser humana y revolucionaria al mismo tiempo.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cEn mi tarjeta de negocios, soy un presidente.En mi mente, soy un desarrollador.Pero en mi coraz\u00f3n\u2026 soy un<\/p>\n","protected":false},"author":1,"featured_media":75,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[17,15,16],"class_list":["post-70","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desarrollador","tag-empresas","tag-nintendo","tag-satoru-iwata"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Satoru Iwata; 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